We have succumbed to the rat race of social media and forgotten its true purpose in our businesses – to build relationships.
Tim Hayden [right] of Blue Clover joined with a few social media colleagues, Chris Brogan, Jason Falls and Sam Decker, to host an “unofficial” SXSW conference at the AT&T Executive Education and Conference Center, entitled Get Ready 2 Live (GR2L). Their goal was to carry the social media conversation to a deeper level than what they were finding at most of the SXSW sessions.
Everyone there seemed to share the same sentiment, that it is time to move beyond the “social media is great, everyone dive in” mentality, and explore the kinds of relationships we are trying to develop with others, and why those relationships are important.
Thanks Alicia for The Next Social Media Revolution. An excerpt here: