Originally published in Austin Business District Magazine in Nov./Dec. 2005
Dear Brand Guru, I just read the book “Ten Radical Brands that Will Blow Your Mind While Lowering Your Cholesterol,” and I’m a bit confused.
Sorry, I wasn’t paying attention. I’ve been practicing my “concerned and caring” expression. Are you asking me a question?
All these high-flying brand stories. They seem too big and complex to have application in my business.
Let me guess. Harley-Davidson, Dell, Coke, Google, Starbucks, tell me when to stop.