A little slide presentation follows…
A new brand positioning strategy at The University of Texas at Austin has created the opportunity to take a fresh look at how we are applying the university brand guidelines to our communications and marketing outreach at the school of business.
Other Branding Resources:
- The Pony Sheet – How to Develop a Brand and Ride It
- Adding F-A-B to Your Brand – Translating Features to Advantages to Benefits
- What is a Brand?
- What Happens to Your Brand After a Merger?
- Three Ways to Inoculate Your Brand Against Disaster
- Example of How a Branding Brainstorm Works