Understanding the Heart of the Consumer, from Austin to Dubai

“No matter where I go in the world, the emotions of a mother for her child are not any different.”

Vijay Mahajan, author of Africa RisingThe obsessively curious Vijay Mahajan (author of Africa Rising) recently returned from another round of research for his book The Arab World Unbound, where among other adventures he was detained for a time by authorities in Libya, suspicious of the intentions of this Indian with a U.S. passport and an odd itinerary.

A taste of his wanderings and subsequent market discoveries from my post at McCombs TODAY:

Vijay Mahajan stands on a street corner in Jordan and points out what he has found to be the common heartbeat of marketplaces from Dubai to Des Moines. A young woman and a small child are walking up the street looking at colorful wares displayed in open storefronts.

“No matter where I go in the world, the emotions of a mother for her child are not any different,” he explains. “Be she Christian or Hindu or Muslim or Jew, when a festival comes, she wants to be sure there’s a gift for everyone. She wants education for her child, some entertainment, and a way to communicate. Sometimes she wants her family to be able to go out to eat.”

Read more.

Vijay Mahajan on Africa Rising.

Vijay Mahajan The Arab World Unbound.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s