Digging Deeper on Social Media: Conversations Beyond the Basics

We have succumbed to the rat race of social media and forgotten its true purpose in our businesses – to build relationships.

Tim Hayden [right] of Blue Clover joined with a few social media colleagues, Chris Brogan, Jason Falls and Sam Decker, to host an “unofficial” SXSW conference at the AT&T Executive Education and Conference Center, entitled Get Ready 2 Live (GR2L). Their goal was to carry the social media conversation to a deeper level than what they were finding at most of the SXSW sessions.

Everyone there seemed to share the same sentiment, that it is time to move beyond the “social media is great, everyone dive in” mentality, and explore the kinds of relationships we are trying to develop with others, and why those relationships are important.

Since I was too lazy to take notes, I’m delighted that Alicia Arenas of Sanera People Development Company prepared a very nice synopsis of the discussions.

Thanks Alicia for The Next Social Media Revolution. An excerpt here:

Finally, Chris Brogan spoke. As soon as I saw him in the conference center I knew something was wrong. I found out what it was when he spoke. He started out by telling us that he is frustrated. He is frustrated that all the recent conversations about social media are “regurgitations” of conversations we were having four years ago. He is frustrated that we aren’t doing more with the tools we have. You can feel his angst in the post he wrote here. To a certain degree I think we have succumbed to the rat race of social media and forgotten its true purpose in our businesses – to build relationships. What Chris was emphasizing today was that handing someone a business card is not building a meaningful relationship.  I believe the same is true with our online presence. Gaining a new follower on Twitter is notbuilding a relationship. RTing a post is not building a relationship.

Key Takeaway: I love this quote from Zig Ziglar: “People do business with people they know, like and trust.” How are you building relationships online that allow people to get to know, like and trust you AND more importantly, allow you to get to know, like and trust them?

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