Little did they know they had already discovered their organization’s future name.
When an organization, whether a small business, corporation, or nonprofit, determines that it needs to sharpen and strengthen its brand, one of the first things everyone wants to do is get together and have a branding brainstorm.
I’ve written in the past about an effective technique for starting that discussion called a forced relationship (or forced analogy) exercise. I’ve found this to be both a productive approach and an enjoyable ice-breaker for a group that might be working together for the first time on something about which they don’t feel naturally comfortable. It allows everyone to express their initial perceptions about the brand in an organized way that eliminates the stress of being “serious and consequential” right from the start.