I have two monitors on my desk and TweetDeck runs throughout the day on one of them.
You are being talked about right now. Oh yes you are.
And if you happen to be General Motors, there are citizens of these United Interwebs talking about you all the freaking time. While there are numerous tools to monitor social media conversations, such as Radian6, I like the simple (cheap) solutions best. One of the most fundamental is using TweetDeck searches to keep tabs on certain topics of interest to me. I use several useful Twitter applications, but TweetDeck is the core of my Twitterverse.
So I was interested to see David Meerman Scott’s interview on Web Ink Now with Christopher Barger, social media director at General Motors. Scott, author of World Wide Rave, wrote a critical blog post about GM in June 2009, which then received hundreds of tweets. GM’s social media team quickly responded (eventually turning the story positive) and Scott later asked Barger how the company had identified the conversation in the first place. The answer, a simple TweetDeck search for topics relative to General Motors.
While that isn’t particularly sophisticated (Barger explains the company uses other tools) it is a low-cost solution that gets the job done. That’s one reason I have two monitors on my desk and TweetDeck runs throughout the day on one of them.
So what is your favorite free or low-cost way to find out who is jabbering about you?