Using TweetDeck as a Simple Social Media Monitor

tweetdeckI have two monitors on my desk and TweetDeck runs throughout the day on one of them.

You are being talked about right now. Oh yes you are.

And if you happen to be General Motors, there are citizens of these United Interwebs talking about you all the freaking time. While there are numerous tools to monitor social media conversations, such as Radian6, I like the simple (cheap) solutions best. One of the most fundamental is using TweetDeck searches to keep tabs on certain topics of interest to me. I use several useful Twitter applications, but TweetDeck is the core of my Twitterverse.

So I was interested to see David Meerman Scott’s interview on Web Ink Now with Christopher Barger, social media director at General Motors. Scott, author of  World Wide Rave, wrote a critical blog post about GM in June 2009, which then received hundreds of tweets. GM’s social media team quickly responded (eventually turning the story positive) and Scott later asked Barger how the company had identified the conversation in the first place. The answer, a simple TweetDeck search for topics relative to General Motors.

While that isn’t particularly sophisticated (Barger explains the company uses other tools) it is a low-cost solution that gets the job done. That’s one reason I have two monitors on my desk and TweetDeck runs throughout the day on one of them.

So what is your favorite free or low-cost way to find out who is jabbering about you?


7 thoughts on “Using TweetDeck as a Simple Social Media Monitor”

  1. Comparing free tools with paid tools is like comparing apples and oranges. What is most important is picking the tool that fits best with company and objectives.

    Lauren Vargas
    Community Manager at Radian6

  2. If you listen to my interview with Christopher Barger at GM carefully, you will hear that his social media team does a lot of their own monitoring with Google alerts and TweetDeck. But they also have a PR agency that monitors for them and I think (but am not sure) that they use one or several of the more sophisticated paid monitoring tools.

    1. Yes, that is true, and to be clear about my intent, it is not to disparage the paid services, but to highlight some of the free techniques that are there for everyone. Thanks for commenting David. I enjoyed the postings.

  3. I definitely agree with Lauren. Google Alerts provide useful data, but don’t provide the big picture like Radian6 and other social media monitoring tools do.

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