Brand is the sum-total of all the experiences a consumer has with your company. Many organizations are waking up to the fact that cause marketing, the way the company interacts with the community around them, has an impact on consumers, neighbors and shareholders.
The attached PowerPoint presentation addresses some of the ways that companies can use cause-based initiatives to enhance their brand reputation, and includes some samples of successful cause-marketing projects. [large file, may take several minutes to load]
Other Branding Resources:
- The Pony Sheet – How to Develop a Brand and Ride It
- Adding F-A-B to Your Brand – Translating Features to Advantages to Benefits
- What is a Brand?
- What Happens to Your Brand After a Merger?
- Three Ways to Inoculate Your Brand Against Disaster