A basic introduction to the topic of brand development, with an overview of the principles of branding and some of the tools that can be used to better understand the organization from a brand perspective.
Other Branding Resources:
- The Pony Sheet – How to Develop a Brand and Ride It
- Adding F-A-B to Your Brand – Translating Features to Advantages to Benefits
- What is a Brand?
- What Happens to Your Brand After a Merger?
- Three Ways to Inoculate Your Brand Against Disaster