Apologies, but no results were found for the requested archive. Perhaps searching will help find a related post.
Wenger on TxE- Breaking Gridlock and Solving Problems: Lessons from the Global Warming DebateEnvironment and energy policy expert David G. Victor has been on the front lines of global environmental diplomacy for more than 20 years, so your ears perk up when he says, “The effect of all environmental treaties is nearly zero, and it’s time we seriously asked the question, ‘Is climate too hard to solve?’”read more
- Reputation Alert – Does Your Brand Kill Polar Bears?What is the true cost of your company’s product? Behind the simple economic analysis of materials, labor, marketing and distribution lurks the more complicated question of your brand’s social and environmental impact. Does your brand kill polar bears, and if so, how does that fact affect your reputation? Stephanie Jue, a business, government and society lect […]
- Why Social Media Relationships Matter in B2BSocial media is great for Coke, but what about JSR Micro? One has billions of thirsty customers worldwide, the other makes customized chemicals for a small cadre of high performance chip manufacturers. How much online socializing do you need when you can shake the hand of every one of your key customers during a two-day trade show?read more
- Paterno's Inferno: Five Attitudes That Can Drag Your Reputation to HellIt was a scene pulled from a nightmare. A Penn State graduate assistant allegedly witnessed a young boy, about 10 years old, being sexually brutalized in the locker room showers by the football team’s former defensive coordinator Jerry Sandusky. The crisis of failed leadership that followed has ended Joe Paterno’s coaching career, tarnished the reputation of […]
- Chief Marketing Obstacles: The Treacherous Trail to CMO SuccessDonald Richards (name changed) knew he was in trouble when the topic of brand reinvigoration was raised by a consultant hired by his CEO. “I was all in favor of a renewed focus on marketing and brand,” the former chief marketing officer recalls, “But it was clear as we discussed the proposal that everyone was thinking of this as purely a communications and a […]
- Smart Use of Data Drives Dollars“Peer inside any Fortune 1000 company and you’ll see data everywhere, most of it quite timely and accurate,” says IT researcher Anitesh Barua. “But data doesn’t give you competitive advantage. For that you need other attributes like intelligence, usability, accessibility and mobility, and we now have the research results to convince CEOs and CFOs of that.”re […]
- U.S. CEOs More Likely to be Fired When the Going Gets ToughChief executives in the United States, Canada and Australia generally enjoy fewer constraints and exercise more influence on the firm than their counterparts in other areas of the world, particularly East Asia. Some even achieve celebrity status. That freedom and visibility reverberates to the negative, however, when rocky times hit. According to a compariso […]
- Three Ways to Make Your Brand Disaster-ProofHow resilient is your company brand? Could it survive two employees who decide to videotape themselves doing disgusting things with the food in your restaurant’s kitchen? Ask Domino’s Pizza how that feels. Three corporate brand chiefs recently got together to share tips on how organizations foster brands that survive crisis.read more
- Who Me, an Inside Trader? Four Ways to be Guilty of Illegal Stock TradingSome have argued that insider trading has its positives (among other reasons, as a quick signal to the market), but in most of the developed world it is severely frowned upon and is punishable by regulators. So assuming you want to avoid punishment, what should you avoid? Here in the U.S. there are basically four ways to fall into insider trading. Consider t […]
- Proving Marketing ROI in Ways the CFO Will UnderstandDr. Ramesh Rao believes marketing provides a solid return on investment, but don't ask him to acknowledge its value based on industry assumptions or gross sales figures.read more
- The Perils of Doing Your Own ResearchBe careful of that research you gather. You might only hear the voice in your own head! It turns out we're not so good at doing our own research. According to experts, even when we think we have separated our personal viewpoints from the data gathering, we're very likely to confirm our original bias. We see what we want to see, and hear what we wan […]
- Consumers Mistrust Green Products, but Won't Admit ItAfter years on the sidelines, sustainability seems poised to become a significant market trend, but two researchers from the University of Texas at Austin say marketers should carefully evaluate consumers’ enthusiasm for sustainability. It turns out that despite all the positive vibes, more than a few of us are still skeptical about the strength — and durabi […]
- Running on a Glasstire: Rainey Knudson on Texas Art and the Social Entrepreneur"There is nothing like Glasstire in Texas. There's not anything like Glasstire in most of the country." read more
- Selling Your Brand in AfricaCould your brand thrive in an African village? I try to imagine Sam Walton considering that question back in the 1960s as he launched the first Wal-Mart in Rogers, Arkansas. Whether or not he saw that far down the road, the giant chain now has stores in South America and China, with reports of activity in South Africa.read more
- Experts Say Full Financial Disclosure Is More a Warning Sign Than a ProtectionRequiring financial advisors to disclose potential conflicts of interest has actually resulted in worse advice being given to investors. That was the insight delivered by McCombs School of Business professor Robert Prentice and other experts at a gathering of lawyers, regulators, advocates, academics and industry leaders recently.read more
- Breaking Gridlock and Solving Problems: Lessons from the Global Warming Debate
