I fear that posting a selection of advertisements (and print advertisements at that) suggests a rather provincial view of branding. I apologize. These are simply files that were easy to share. There should be more here, but I was shooting for easy, so there you have it.
Many of these so-called “ads” were produced as visual expressions of a market positioning strategy, a way to breathe soul into a dry brand report. In many cases, the brand didn’t need print advertising and these campaigns did not run as you see them here, although the strategy was clearly expressed in the words and design.
My thanks and gratitude to a talented team of designers and co-collaborators: Andreas Passens, Greg Barton, Rob Buck, Terry Johnston.
