When we talk about best practices we aren’t speaking of a particular social media technology or the latest technique.
My personal notes for a panel discussion on social media in higher education.
1. What are some tips on generating more engagement through social media?
Summary: Social media demands that we break the pattern of always talking about ourselves, an easy trap to fall into, because as professional communicators we’re paid to get exposure for our message. In the social media scene we risk becoming the party bore. No one enjoys being trapped at a party with someone who wants to drone on and on about themselves and their interests, or even worse, the chap trying to market the latest home business. With social media no one is trapped in your presence, they can ignore you at any time, so it demands we be sensitive, skillful and emotionally intelligent.
Social media in higher education best practices include:
