How the UT Brand Positioning is Reinforced at McCombs School of Business

A little slide presentation follows…

A new brand positioning strategy at The University of Texas at Austin has created the opportunity to take a fresh look at how we are applying the university brand guidelines to our communications and marketing outreach at the school of business.

UT Austin Brand at McCombs School of Business

Other Branding Resources:

• The Pony Sheet – How to Develop a Brand and Ride It
• Adding F-A-B to Your Brand – Translating Features to Advantages to Benefits
• What is a Brand?
• What Happens to Your Brand After a Merger?
• Three Ways to Inoculate Your Brand Against Disaster
• Example of How a Branding Brainstorm Works