Go see it! Buy the brands! But a nod of appreciation to The Art Guys for the suit idea would be nice.
Photo by Brandon Joseph Baker, Sundance Film Festival
Morgan Spurlock, director of Super Size Me and star of his own reality TV show 30 Days (cancelled?) unveiled his newest film, The Greatest Movie Ever Sold, in which the star is, of course, Morgan Spurlock, but the brand is the brand is the brand.
Spur-locks onto the idea that corporate brands are everywhere, even finding their way into our favorite movies, so let’s make a movie about product placement in movies, and we’ll finance it with, you’re way ahead of me here, product placements.
I haven’t seen the movie yet, but I’m inclined to agree with movie critic Brendan Walsh who observes:
“Eating nothing but McDonalds is bad for you; the U.S. government, with all it’s resources, hasn’t found terrorist boogeyman Osama Bin Laden; the prevalence of advertising in our daily lives has gotten out of hand: File these in the “No Duh!” section of most of our collective brains. If you arrived at these conclusions on your own, but could use an affirmation and maybe a little bit of evidence to support your arguments, then rejoice! Morgan Spurlock is back to affirm things you already knew!”
