“It’s just a stomp-your-foot-on-the-gas-and-hang-on-for-the-ride kind of thing.”
Writer Tim Green recently assembled an interesting mix of UT Austin professors to lend perspective on extreme time scales–from the very long (think tectonic plate movement) to the ultra-short (laser pulses).
His article, It’s About Time, features new venture guru Rob Adams on the accelerated pace required when getting a new business off the ground, particularly in the technology industry.
“When you’re in a technology-oriented startup the world moves at a blinding pace because no one’s idea is truly unique,” says Adams, who works with startups and Master of Business Administration (MBA) students who might have a startup in their future.
When starting a company, he says, it’s better to get a product out to customers quickly rather than tweak it here and there to make it perfect. It’s been the norm in the technology industry to improve quality in subsequent releases.
