This is a guide that can be used when assembling a corporate guidelines document to cover graphic standards of an organization. It is not high-tech, as it was assembled about eight years ago, but the basic premise is sound. At the very least it is a useful guide to make sure you are considering all of the issues that should be addressed in your graphic standards document.
Wenger on TxE- Why Social Media Relationships Matter in B2BSocial media is great for Coke, but what about JSR Micro? One has billions of thirsty customers worldwide, the other makes customized chemicals for a small cadre of high performance chip manufacturers. How much online socializing do you need when you can shake the hand of every one of your key customers during a two-day trade show?read more
- Paterno's Inferno: Five Attitudes That Can Drag Your Reputation to HellIt was a scene pulled from a nightmare. A Penn State graduate assistant allegedly witnessed a young boy, about 10 years old, being sexually brutalized in the locker room showers by the football team’s former defensive coordinator Jerry Sandusky. The crisis of failed leadership that followed has ended Joe Paterno’s coaching career, tarnished the reputation of […]
- Chief Marketing Obstacles: The Treacherous Trail to CMO SuccessDonald Richards (name changed) knew he was in trouble when the topic of brand reinvigoration was raised by a consultant hired by his CEO. “I was all in favor of a renewed focus on marketing and brand,” the former chief marketing officer recalls, “But it was clear as we discussed the proposal that everyone was thinking of this as purely a communications and a […]
- Smart Use of Data Drives Dollars“Peer inside any Fortune 1000 company and you’ll see data everywhere, most of it quite timely and accurate,” says IT researcher Anitesh Barua. “But data doesn’t give you competitive advantage. For that you need other attributes like intelligence, usability, accessibility and mobility, and we now have the research results to convince CEOs and CFOs of that.”re […]
- U.S. CEOs More Likely to be Fired When the Going Gets ToughChief executives in the United States, Canada and Australia generally enjoy fewer constraints and exercise more influence on the firm than their counterparts in other areas of the world, particularly East Asia. Some even achieve celebrity status. That freedom and visibility reverberates to the negative, however, when rocky times hit. According to a compariso […]
- Three Ways to Make Your Brand Disaster-ProofHow resilient is your company brand? Could it survive two employees who decide to videotape themselves doing disgusting things with the food in your restaurant’s kitchen? Ask Domino’s Pizza how that feels. Three corporate brand chiefs recently got together to share tips on how organizations foster brands that survive crisis.read more
- Who Me, an Inside Trader? Four Ways to be Guilty of Illegal Stock TradingSome have argued that insider trading has its positives (among other reasons, as a quick signal to the market), but in most of the developed world it is severely frowned upon and is punishable by regulators. So assuming you want to avoid punishment, what should you avoid? Here in the U.S. there are basically four ways to fall into insider trading. Consider t […]
- Proving Marketing ROI in Ways the CFO Will UnderstandDr. Ramesh Rao believes marketing provides a solid return on investment, but don't ask him to acknowledge its value based on industry assumptions or gross sales figures.read more
- The Perils of Doing Your Own ResearchBe careful of that research you gather. You might only hear the voice in your own head! It turns out we're not so good at doing our own research. According to experts, even when we think we have separated our personal viewpoints from the data gathering, we're very likely to confirm our original bias. We see what we want to see, and hear what we wan […]
- Consumers Mistrust Green Products, but Won't Admit ItAfter years on the sidelines, sustainability seems poised to become a significant market trend, but two researchers from the University of Texas at Austin say marketers should carefully evaluate consumers’ enthusiasm for sustainability. It turns out that despite all the positive vibes, more than a few of us are still skeptical about the strength — and durabi […]
- Running on a Glasstire: Rainey Knudson on Texas Art and the Social Entrepreneur"There is nothing like Glasstire in Texas. There's not anything like Glasstire in most of the country." read more
- Selling Your Brand in Africa
- Experts Say Full Financial Disclosure Is More a Warning Sign Than a ProtectionRequiring financial advisors to disclose potential conflicts of interest has actually resulted in worse advice being given to investors. That was the insight delivered by McCombs School of Business professor Robert Prentice and other experts at a gathering of lawyers, regulators, advocates, academics and industry leaders recently.read more
- Predicting Innovation Winners and Losers: Start with the DesignIf there were a National Museum of Failed Products, the display cases would be full, but would anyone come? On display might be the Apple Newton PDA (right), Macintosh TV, the New Coke (and to be fair, Crystal Pepsi), Tivo, various attempts at tablet PCs, and even the "Tonight Show with Jay Leno." Obviously, predicting product winners isn’t easy, d […]
- Ignore Investment Tips from Stock Message Boards, Say ResearchersSell IBM today. In fact, sell it now.$131.80. It ain't gettin' better than that.Life is great. Sentiment: Strong Sell This confident and cheery posting on Yahoo! Finance on August 9, 2010, is from anonymouse1. Who is that, you ask? Well, it could be anyone — just fill in the blank with your own desired reality. A seasoned and successful investor... […]
- Why Social Media Relationships Matter in B2B
